Cultural property exchange revives classic painting交所将亮相文博会数字文化馆

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THE Shenzhen Cultural Property Exchange will present its accomplishments in cultural digitalization at Hall 9, featuring digital cultural products at Shenzhen World Exhibition & Convention Center during the 19th China (Shenzhen) International Cultural Industries Fair (ICIF) on Friday and Saturday.

Visitors take photos of the famous ancient Chinese painting "A Thousand Miles of Rivers and Mountains" that has been revived with digital technologies at an exhibition at the National Museum of China in Beijing in this undated photo. Xinhua

One of the highlights that the exchange will debut to the audience will be its effort to “revive” a famous ancient Chinese painting utilizing digital technologies. Visitors will have the chance to view this famous painting “A Thousand Miles of Rivers and Mountains,” recognized as one of the 10 treasured Chinese paintings passed down through generations, on a digital screen accompanied by captivating light effects.

During the cultural fair, the exchange will sign deals with exceptional intellectual properties (IPs), such as MK MONKEY KING. The exchange aims to nurture more prominent cultural works and products, thereby continuously promoting the industrialization of cultural IP.   

Editor/Kang Wei

WeChat Editor/Claudia

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